Commercial production companies1/24/2024 ![]() ![]() ![]() These fundamental operations include things like payroll, accounting, and budgeting.ĭigital-first management and payroll solutions can connect critical production activities through a single interface, making it so much easier to focus on higher-leverage tasks or be able to put out unexpected fires at a moment's notice. But technology impacts production life behind the camera too.įundamental operations that were once time-consuming, tedious, and fraught with error are sped up, simplified, and engendered with incredible precision by transferring manual paperwork and recordkeeping tasks into the digital realm. On a typical (commercial) production, no one loves shiny new toys more than the director and their DP.įrom cutting-edge camera technology to the literal wonder of virtual production, tech is doing everything it can to make sure that movies never lose their magic. During production, modernize the mundane to get time back If easy to use, the right technology can prevent productions from doing double the work not just within the year, but within a single job. Customizable digital startwork only makes this easier, along with massively reducing waste and chaos. Producers can hire and rehire within a few seconds. Reason being- digital onboarding puts the typical tedium on auto-pilot.ĭigital and individual crew profiles allow crew members to jump onto a project with little-to-no confusion and in just a few clicks. That’s why when it comes to onboarding today, many production companies opt for a more digital process. In a world where budgets ( and profit margins) are shrinking, many production companies proactively search for tools that can increase efficiency in areas that are notoriously cumbersome. This is most notable (and needed) in the onboarding stage of pre-production, as it involves many moving parts. While an efficient process is super vital - from crewing up to the administration and collection of tax documents - a repeatable process is what allows teams to move faster and waste less money.Īnd on set, it’s technology that makes this not only more possible, but a hell of a lot easier. The trick to fast and easy pre-production isn’t rocket science. Pre-production can make or break a project’s entire lifecycle, and tech offers an increasingly diverse array of tools to make sure you always come out on top. Plus, it’s compatible with some solid budgeting software.īe assured that neither Don nor Peggy had access to the Unreal Engine. It’s a first-of-its-kind platform that delivers “the most comprehensive, transparent, private, and streamlined accountability tool” for the bidding of marketing media production worldwide. But tech can impact the nuts and bolts of the pitch process.ĪBID, for instance, is a revolutionary new bid management platform from the Association of Independent Commercial Producers ( AICP).ĪBID is a virtual extension of using the AICP bid form that establishes a direct online connection between advertisers and companies during the bid process. Production companies can even deploy 3D pre-viz- once thought far too costly and cumbersome to be useful in pitching- to win their next job. Web design tools can transform basic materials into responsive, immersive experiences. Software like Adobe Photoshop and Illustrator are more accessible than ever before, empowering creatives to push pitch decks and treatments beyond their previous limits. Where production companies were once reliant on manual methods to produce storyboards, mock-ups, and other concept art, the digital domain has now opened a whole new dimension of creative options. Just think how pitch materials have changed over the last 25 years. Technology can make a difference even before you have the job.įrom acing the creative call to formulating your initial bid, today’s tools offer options to streamline, strengthen, or simply switch up the way you compete for projects and campaigns. An easier way to pitch, bid, and win jobs In this post, we’ll take a look at how tech can impact the stages of a typical commercial production, focusing on practical solutions that you can use on your next shoot. From before prep to way beyond wrap, innovations in tech are creating new tools, services, and solutions that filmmakers everywhere can use to tackle tasks of virtually any size or shape. ![]()
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